TYPOGRAPHY ESSENTIALS

Master the Art and Science of Type Design

What Students Will Learn: Understand typography fundamentals, learn to choose and combine fonts, and apply typographic principles to create professional designs.

Target Audience:

• Graphic designers (all levels)

• Web designers

• Brand identity designers

• Print designers

• Anyone wanting to understand type

Prerequisites:

• Basic design software knowledge (any design tool)

• No typography experience required

Course Duration:

• Video Content: 2 hours

• Practice Time: 3-4 hours

• Total Completion: 1-2 weeks

Tools Required:

• Any design software (Illustrator, Photoshop, InDesign, Canva)

• Note-taking materials

Learning Outcomes  

Students will be able to:

• Understand typography anatomy and terminology

• Distinguish between typeface classifications

• Choose appropriate fonts for different projects

• Pair fonts effectively (heading + body combinations)

• Apply hierarchy principles in layouts

• Adjust kerning, tracking, and leading professionally

• Create typographic compositions

• Understand licensing and where to find quality fonts

• Optimize typography for print and digital

• Avoid common typography mistakes